Product Owner · 5 Years Experience

Building
products
people love.

I bridge business strategy and engineering execution — turning ambiguous problems into clear roadmaps, and roadmaps into shipped features that move metrics.

PO
24+
Products Launched
3×
Revenue Growth Led
98%
Stakeholder Satisfaction
Product Strategy
Backlog Grooming
Roadmap Planning
Stakeholder Management
User Research
Agile / Scrum
OKR Frameworks
A/B Testing
Go-to-Market
Data Analytics
Product Strategy
Backlog Grooming
Roadmap Planning
Stakeholder Management
User Research
Agile / Scrum
OKR Frameworks
A/B Testing
Go-to-Market
Data Analytics

Discovery
first. Always.

I'm a certified Product Owner with 5 years leading cross-functional teams across various industriesw. My approach is rooted in deep user empathy — I don't build features, I solve problems.

From 0-to-1 product builds to scaling platforms to millions of users, I've learned that the best roadmaps are written in pencil. I thrive in ambiguity and ship with conviction.

CSPO Certified SAFe PO/PM Design Thinking JTBD OKRs Lean UX Data-Driven
8+
Years in Product
4
Industries
12M
Users Impacted
$50M
Revenue Influenced

Selected Work

01
FintechB2CMobile
Payments Checkout Redesign
Led end-to-end redesign of the checkout flow for a neobank serving 4M users. Drove discovery with 60+ user interviews, ran 12 A/B experiments, and coordinated delivery across 3 squads to cut drop-off by 34%.
34%
Drop-off Reduced
$8M
Annual Revenue Added
02
HealthtechB2BPlatform
EHR Patient Portal — 0→1
Owned full product lifecycle from ideation to launch of a patient-facing health records portal. Defined MVP scope, authored 200+ user stories, and shipped in 6 months — 2 months ahead of schedule.
6mo
Time to Launch
4.8
App Store Rating
03
SaaSEnterpriseAnalytics
Self-Serve Analytics Dashboard
Transformed a heavily CSM-dependent reporting flow into a fully self-serve analytics module. Reduced support tickets by 60% and unlocked a new $2M ARR tier with advanced reporting capabilities.
60%
Support Ticket Drop
$2M
New ARR Unlocked
04
E-commercePersonalizationML
AI Personalization Engine
Partnered with ML engineers to define requirements for a recommendation engine. Wrote the product spec, managed experimentation cadence, and drove a 22% uplift in average order value within 90 days post-launch.
22%
AOV Increase
90d
Time to Impact

Product Artifacts

🗺
Product Roadmaps
Outcome-driven, theme-based roadmaps that balance near-term delivery with long-term vision. Built in Productboard and Aha! with stakeholder-ready views.
📋
PRDs & User Stories
Detailed product requirement documents with clear acceptance criteria, edge cases, and non-functional requirements. Written for both engineering and business audiences.
🧑‍🤝‍🧑
User Personas & JTBDs
Research-backed personas grounded in 100+ interviews and behavioral data. Paired with Jobs-to-be-Done frameworks for prioritization clarity.
📊
Prioritization Frameworks
RICE, WSJF, MoSCoW scoring sheets and backlog management templates used to align teams and stakeholders around what to build next.
🔁
Journey Maps
End-to-end customer journey maps highlighting pain points, opportunity areas, and emotional highs/lows across key product flows.
📈
OKR & Metrics Dashboards
KPI trees, OKR scorecards, and product health dashboards built in Amplitude and Looker. Tied directly to quarterly planning cycles.

My Toolkit

Backlog & Planning
  • Jira
  • Azure DevOps
  • Linear
  • Notion
  • Confluence
Roadmapping
  • Productboard
  • Aha!
  • Roadmunk
  • Miro
  • FigJam
Analytics
  • Amplitude
  • Mixpanel
  • Google Analytics
  • Looker
  • Hotjar
Research & Design
  • Figma
  • UserTesting
  • Dovetail
  • Maze
  • Optimal Workshop

Let's build
something great.

Open to full-time Product Owner roles, fractional engagements, and advisory positions. Based in San Francisco — open to remote globally.

Send a message